A—N
Case Studies
Collaborating with founders, city halls, hoteliers and the odd coffee shop, Andy Nguyen gets under the skin of each brand and turns what it actually believes into something people can hold, wear, scroll and remember.
16 case studies · 2025 → 2026Education CongressN — 1
WSEC Singapore
Notable recognitions
Internal circulation onlyNanyang Polytechnic, SG1–4 Dec 2026
Project scope
Event IdentityWayfindingDigitalMerchandise
City GovernmentN — 2
Return to Origins
Notable recognitions
Announced nationallyVITM Ha Noi 202611+ Press pickups
Project scope
Creative DirectionKey Visual SystemOut-of-HomeCampaign Film
AI SoftwareN — 3
Kira
Notable recognitions
Launch identityAustralian market0% Blue
Project scope
StrategyNamingIdentityProduct UI
Luxury Real EstateN — 4
Arbora
Notable recognitions
Marriott brand-audited1st in Asia PacificThe Luxury Collection
Project scope
Editorial ConceptArt DirectionPrint
FestivalN — 5
Enjoy Danang
Notable recognitions
City flagship festival~500 illuminated kites2nd identity, same client
Project scope
Festival IdentityMotionOut-of-HomeObjects
Heritage & CraftN — 6
The Hangart
Notable recognitions
Phu Nu Viet Nam featureBookable on KlookTripadvisor listed
Project scope
Brand StrategyIdentity56pp GuidelinesWebsite
Social EnterpriseN — 7
Youth Home
Notable recognitions
Deaf-run since 201615 Stockists0 Prices on the menu
Project scope
IdentityPackagingCollateral
Coffee ShopN — 8
Flat & Black
Notable recognitions
2-colour system13 Pieces shipped
Project scope
IdentityPackagingSignage
Automotive SaaSN — 9
Car 360 Pro
Notable recognitions
Same-day kickoffGlobal platform
Project scope
IdentityProduct UI3D Renders
Bakery & CoffeeN — 10
Arvo
Notable recognitions
11 City variants10 Touchpoints
Project scope
IdentityPackagingSignageApparel
Student LivingN — 11
Ken Space
Notable recognitions
47 Pieces5 Cities
Project scope
NamingIdentityMotionCollateral
Science & ArtsN — 12
IGMA
Notable recognitions
Real-time WebGLLive site
Project scope
IdentityWeb DesignWeb Development
Heritage ApparelN — 13
Dong Ho Archive
Notable recognitions
8 Master plates restored500 Years of woodcut
Project scope
Art DirectionStreetwearCeramicsPackaging
IllustrationN — 14
Sydney Through My Eyes
Notable recognitions
28 Gouache loopsEach with sound
Project scope
IllustrationAnimationSoundObjects
E-commerceN — 15
The Decor Hub Shop
Notable recognitions
Shipping worldwide
Project scope
BrandE-commerceArt Direction
Interior Fit-outN — 16
Homebuilder
Notable recognitions
BilingualLive site
Project scope
Web DesignWeb DevelopmentCMS