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Arvo
11 City variants01
10 Touchpoints02
Project scope
IdentityPackagingSignageApparel
Named after the best part of the Australian day. Sourdough, good coffee and the slow-down hour, rolled out across eleven cities.
Case studyN — 10 · ArvoAustralia · 2026
The brief
Coffee chains have made the afternoon transactional. Arvo exists to give it back: slow-fermented bread, laminated pastry and a proper flat white, in a room where you're allowed to sit down.
The idea
Warm in the hand, precise on the page. Bold geometric letterforms with a wink of code syntax, and a regional signature that flexes for every capital so each shop feels local while the brand stays national.
The system
Unbleached cups and pastry boxes, parchment wraps, heavy-cotton aprons, sandwich boards and window decals. Ten collateral pieces and eleven city variants, all reading as one bakery.
11city variants
10collateral touchpoints
1afternoon ritual
Liveand baking
