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The Hangart

About the project49 images · 0 films
Phu Nu Viet Nam feature01
Bookable on Klook02
Tripadvisor listed03
Project scope
Brand StrategyIdentity56pp GuidelinesWebsite
The Hangart · The Luxury Collection DanangDa Nang, Vietnam · 2026

Sixteen craft studios under a converted airfield hangar. One identity that holds from a wax seal to the building sign.

My role: Creative direction.thehangart.com ↗
Live websiteVisit thehangart.com↗
the hangart
Case studyN — 6 · The HangartDa Nang, Vietnam · 2026
The brief

Pottery, dó paper, wood carving, embroidery, folk painting and natural dye, plus a gallery, a shop and a café run by a Deaf team, all under one plastered span. The building was already a masterpiece. The job was to give it one voice without decorating something that didn't need it.

The idea

One shape repeats through the whole building: the arch. So I owned it. The logomark is the hangar's half-dome, carved open with a floral cut borrowed from village craft. Drawn once, used everywhere.

The system

Fifty-six pages of rules written so the client's own team can hold the line without me. Terracotta leads at 70%, beige gives it air. The mark was redrawn for embroidery, engraving and kraft tags, and the website books a workshop in two scrolls.

The book · turn the pages15 pages · click the right page or use ← →
Cover
16working craft studios
56ppguideline system
1,000sguests a week (client-reported)
Liveand bookable on Klook
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